Link Exchange Process
Link exchange can be done manually or it can be done through software's. Lets consider two sites which are doing link exchange in between them. Let me explain you in terms of phase which I hope should make you more clear then any other.
Link Exchange Phase
Site's theme analysis
Research and collection phase
Link exchange request phase
Monitoring phase
Maintenance phase
Site's theme analysis:
The theme of your site by looking at the whole site in and out and based on it you will start contacting other sites for link exchange. Theme problems normally come when a site is having huge set of services or items. When you have lots of service to offer it becomes difficult to generalize it and hence it should be taken and judged very appropriately.
Research and collection :
After decide site's theme, the next thing you need to look out is for sites similar to your site's theme. For collecting sites with similar theme we have many options. Some of them are as follows:
Manual link Resource collection :
searching sites through search engines, directories, links from you competitor's sites. When type your keyword into Search engines they will return a whole list of sites from their database. Similarly can search out sites by going to directory sites and start collecting from there.
Link exchange Request :
Once have collected sites with similar theme the next step will be to contact them. You just need to email or fill form on their site asking for link exchange. Many sites will have forms which says "link exchange form". It becomes very simple to understand that these sites are willing to exchange sites. While in some sites find an email address which can use to email them asking for link exchange.
Monitoring phase : After finished sending email or filling forms for link exchange requests have to wait for replies. The replies can be of many types. So we make a status report wherein can add this as a remark and don't send email to them again and again. We can make reminder mail to those from where did not receive any reply.
Maintenance phase :
When exchange link so have collect other sites information like home page URL, URL of the page where link is placed and many other details. In this process have to keep a track of whether that site has not removed your link from its. If some site has removed link then we remind them to again add those links. |