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Link Building FAQ

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Why do I need Link Popularity Building?

Building Link Popularity is one of the most important and critical aspects of any effective search engine optimization campaign today. The ‘off page’ factors such as link popularity play a major role in your site’s ranking in the search engine results page (SERP).
Link Popularity itself, refers to the number of links pointing to your site, from other sites. Link Popularity Building helps your website gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. The theory goes something like this: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be a winner, therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

What are reciprocal links?

Reciprocal Links refers to the process of link exchange or trading of web links. Most of the search engine crawlers give importance to link popularity while assigning rankings for natural search results. This came about as a simple outcome of the fact that if your website is good, more and more websites would want to link to you. Since it is difficult to establish incoming links without giving an outgoing link, exchanging links or trading links with other websites became an important factor.

What are non-reciprocal or one-way inbound links?

Non-Reciprocal Links refers to the process of creating one-way links.
As mentioned earlier, major search engines now go much beyond the number of links your site has, but try to determine the importance of each link and its relevance to your site. In order to get more links and consequent higher ranking, web masters in the past tried to manipulate and trick their way through the search engine algorithms by mass linking to websites, trading links with ‘link farms’, FFA pages and guest books etc.
As crawlers got smarter, due importance began to be given to non-reciprocal links. For a crawler, non-reciprocal links meant no tricks and only genuine linking.
In a high quality link building campaign, the amount of non-reciprocal one-way inbound links should be in a healthy mix with quality reciprocal links exchanges.

How much time does it take to get quality inbound links?

The time factor varies from Package to Package. We have different timeframes depending on the links campaign chosen by you.
But on an average, we create minimum 100 links per month per project. For time frame and link quantity guidelines please check out our link popularity building services page.

What is your link building capacity?

Our trained professional staff has the capacity to cater to several projects simultaneously. At present we can create around 2000 quality links per month. As our client base is continuously expanding, Inetasia is also hiring and training additional staff on a ongoing basis.